Mello Music Group - Persona

If the soul of hip-hop belongs to the culture, the skeleton belongs to the independent label. From Sugar Hill to Def Jam, Tommy Boy to Rawkus, Fondle Em to Def Jux, the genres best music has been birthed by imprints that brazenly defy the status quo, those who champion fearless artists and always prize quality over commerce.For the last eight years, Mello Music Group has lived by that ethos.If youre reading these words, youre inevitably well aware of its ascendance and growing legacy. But more importantly, you know the artiststhose singular voices channeling the spirits of the past and spitting premonitions of the future. Boom-bap at its best: evolving and expanding the art form, capturing stories of the struggle, upholding the tradition, and keeping the crooked honest.